Facing a crossroads in her personal and professional life, Lily Collins’s Emily Cooper makes a life-altering choice at the start of Emily in Paris’s third season: She gives herself bangs. For costume designer Marylin Fitoussi, that meant a fresh take on the American in Paris. “From the moment I saw Lily with her bangs, it evoked many images for me: [Jean-Luc] Godard, all the elegance of French cinema. It reminded me of Jane Birkin and Françoise Hardy,” says Fitoussi. “So I tried to make a mixture: a little bit of all that with a contemporary note so that the looks could still remain unique. I mixed vintage items with contemporary pieces, managing to give this Parisian tone, but with a little bit of the irreverence of Emily Cooper from Chicago.”
For Season 3, Fitoussi designed 14,000 pieces and 43 looks to create the marketing maven’s most colorful and confident wardrobe yet. “We wanted to embrace the idea of quiet boldness,” says Collins. “Marylin had this idea to visually translate that shift by changing the silhouette of Emily’s outfits. She’s becoming bolder and wearing high-waisted, wide-legged, more sailor-style pants, and chunkier heels. It’s like magic every time I get to put an outfit on.”
The season opens on Emily’s dreamiest look yet, a confection of peachy tweed adorned with a waterfall of pink feathers. “I wanted her to have that sort of graceful little bird look,” explains Fitoussi. “It’s a bit of a calling — telling stories with clothes and making everyone feel beautiful. The challenge is not to repeat ourselves.”