In Samantha Strauss’s miniseries, Kaitlyn Dever transforms into the real-life health-food scammer that broke headlines in Australia and beyond.
After being diagnosed with a malignant brain tumor and learning she has four months to live, a twentysomething single mother eschews conventional treatment, curing herself instead simply with diet. There is just one problem with this miraculous tale — which earned the wellness influencer a lucrative book deal, millions of followers, and a burgeoning app: She never had cancer in the first place.
Inspired by the true story that was based on a lie, six-part limited series Apple Cider Vinegar chronicles the meteoric rise and fall of The Whole Pantry nutrition guru Belle Gibson. In the spring of 2013, the young Australian began sharing her story and proselytizing diet and lifestyle advice on the then three-year-old platform Instagram, spawning a windfall of admiring followers, a cushy cookbook contract, and a hungrily downloaded app set to be the sole Australian-founded product on the inaugural Apple watch. “This is an Australian story,” says writer, creator, and executive producer Samantha Strauss, “but it has a global impact.”
With Belle at its core, Apple Cider Vinegar centers on four women’s overlapping experiences with wellness and the changing media landscape of the early 2010s. As foil and frenemy to Belle, Milla Blake, played by Alycia Debnam-Carey (Fear the Walking Dead) builds a platform espousing the power of food to fight cancer after she believes she’s staved off a vicious sarcoma with daily coffee enemas and juices. Milla’s close friend Chanelle (The Bold Type’s Aisha Dee), meets Belle at an event, and while at first hope blooms at the democratization of digital platforms, their partnership quickly sours. Meanwhile, Tilda Cobham-Hervey (I Am Woman) is Lucy, a woman struggling with cancer who is seduced by both Milla and Belle’s online gospel much to her journalist husband’s fear and disapproval.
Everybody we met while filming seemed to have a Belle Gibson story. She had very long tentacles.
Samantha Strauss
Belle, Milla, Chanelle, and Lucy’s tales unravel across a collection of Australian locales, with the country and its myriad regional social dynamics playing their own characters. “We had so many locations that took us from far-flung parts of Melbourne one day to the Dandenong Ranges the next,” says the writer, who was living in Melbourne during Gibson’s heyday and was introduced to her story by journalists Beau Donelly and Nick Toscano’s reporting for the city’s newspaper The Age. “We wanted to show Melbourne as an aspirational place to be.” What began as an investigation into Gibson’s charitable donations spawned an extensive book about her scam and the climate that enabled it; titled The Woman Who Fooled the World, it became the source material for Strauss’s Apple Cider Vinegar. Strauss (Nine Perfect Strangers), who is joined by some of Australia’s biggest powerhouses in front of and behind the camera, including co-writers Anya Beyersdorf and Angela Betzien, adds, “Everybody we met while filming seemed to have a Belle Gibson story. She had very long tentacles.”
Taking on the thorny lead role of Belle is American wunderkind Kaitlyn Dever. “[When I first got] the email about this project, I thought they sent it to the wrong person,” the actor laughs. As Belle, Dever transforms, not only playing a convincing Australian but also inhabiting the range of Belle’s duplicitous personas. “Her accent work was extraordinary,” says Strauss. “It was a masterclass watching her and Jenny Kent, our accent coach.” Dever meticulously took apart each line, word, and vowel with the Melbourne-based dialect expert: “Jenny and I were seeing each other three times a week over Zoom and going over every single word that I say, kind of like I would a song, memorizing those sounds.”
I knew I just really wanted to get every part of it exactly right, or do it as best as I possibly could. I didn’t want to let Australia down.
Kaitlyn Dever
For Dever, the intensive accent preparation unlocked access to the shadowy, enigmatic Belle, allowing the actor to immerse herself in the character. “I love accent work in general, but there’s something about this accent in particular and how it allowed me to dive deep into someone else,” she says. “It was really helpful for me to separate myself from the character.” She understood how integral the country was to the legendary figure’s identity, especially working alongside such an exceptional all-Australian cast. “I knew I just really wanted to get every part of it exactly right, or do it as best as I possibly could,” says Dever. “I didn’t want to let Australia down.”
It comes as no surprise that Dever was able to pull it off, considering the incomparable range of credits she’s amassed over her decade-plus career. The actor got her start in acclaimed indies (The Spectacular Now, Short Term 12), before captivating with leading turns in theatrical blockbusters like the rollicking coming-of-age Booksmart and star-studded family dramedy Ticket to Paradise. She’s also tackled heavier subjects, taking on demanding roles in lauded series such as Unbelievable, in which she plays a teenager accused of lying about assault, and as a coal miner struggling with opioid addiction in Dopesick, which earned Dever an Emmy nomination in 2022.
Apple Cider Vinegar captures a moment in the zeitgeist right at the birth of Instagram — the collective smoke and mirrors of social media and medicalization of new-age wellness — with striking specificity. For Strauss, however, the story was appealing because of its contemporary universality, that the ingredients enabling Belle’s story are just as pernicious today. “It’s interesting to look at how media uses food as a weapon against us and how much we crave the nourishment, but how much of a privilege and how expensive it is to try to be well,” Strauss reflects. “[With the title,] I wanted something that would capture this idea of hope in a bottle and that could be a bigger umbrella than something that would relate only to Belle.”